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Case Study
Urban Boutique
Retail Store E-commerce Solution
Custom e-commerce website with intuitive product filtering for a retail store.
Year: 2023
Duration: 10 weeks
Result: 43% increase in conversion rate
Before
After
Project Overview
The Challenge
Urban Boutique had a basic online store with poor user experience, confusing navigation, and a complicated checkout process. Their conversion rate was low, and customers frequently abandoned their carts before completing purchases.
The Solution
We redesigned their e-commerce site with a focus on user experience and conversion optimization. We implemented intuitive product filtering, streamlined the checkout process to just three steps, and added high-quality product photography with zoom functionality.
The Results
- 43% increase in conversion rate
- 38% reduction in cart abandonment
- 27% increase in time spent on site
- 52% increase in mobile purchases
Technologies & Features
E-commerce
UX Design
Conversion Optimization
Advanced product filtering system
Streamlined 3-step checkout
Product recommendation engine
Mobile-optimized shopping experience
Integrated inventory management
Customer account portal
Wishlist functionality
Client Testimonial
"The new website design made it so much easier for customers to find and purchase products. Our online sales have doubled since the launch, and we've received numerous compliments from customers about how easy the site is to use."
Emma Davis
CEO, Urban Boutique
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